• 91% of women feel that advertisers don't understand them
  Women can see a marketing ploy coming from a mile away. No longer is it acceptable to simply change the product color to pink or use naked men in an advertising campaign. She does her research, she looks at your reviews and what charitable organizations you contribute too. She talks to her friends and kicks the tires. It's not a matter of convincing her to buy. What's inside your brand speaks to her more than the pretty wrapping paper.
• Women make 80% of all buying decisions
  Even in the 50's this was true but now more than ever women are the sole purchase decision makers in their households.
• Women's websites attracted 84 million viewers in July 2008, up 27% over July 2007
  Women want to connect - she wants content that's relevant to her. She wants to know that there are others out there looking for similar things, talking about similar issues, and coming up with ideas and solutions. It's not enough to create a space for woment to interact - you have to set the tone, topic, and drive the value.
• 60% of moms use text messaging to keep in touch with their children and babysitters
  Women are "multi-minded" and thrive on being connected. Mobile Commerce or mCommerce is on the rise as women are looking for easy ways to shop and stay up-to-date on what's happening in the world around her.

Womedia Group builds marketing and creative programs that harness the influence and purchase power of women in the marketplace. Whether yours is a product or service, we have a solution that will meet your needs and exceed her expectations. Go ahead...take a look around and kick our tires.